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Cisco
Cisco launches its first global re-branding campaign for the first time in six years with its "TOMORROW starts here" and "Internet of Everything" advertising campaigns. These efforts were designed to position Cisco for the next ten years into a global leader in connecting the previously unconnected and facilitate the IP address connectivity of people, data, processes and things through cloud computing applications and services.
Cisco's products and services focus upon three market segments—Enterprise and Service Provider, Small Business and the Home.
Corporate market: |
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Corporate market refers to enterprise networking and service providers. |
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Borderless networks - for their range of routers, switches, wireless systems, security systems, WAN acceleration, energy and building management systems and media aware networks |
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Collaboration - IP video and phones, TelePresence, HealthPresence, Unified Communications, Call Center systems, Enterprise social networks and Mobile applications |
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Datacenter and Virtualization - Unified Computing, Unified Fabric, Data Centre Switching, Storage Networking and Cloud Computing services. |
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IP NGN (Next Generation Networks) - High-end routing and switching for fixed and mobile service provider networks, broadcast video contribution/distribution, entitlement and content delivery systems. |
Small businesses |
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Small businesses include home businesses and (usually technology-based) startups. |
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Routers and switches - The machines that route and redirect packets across a network, including those for networks of smart meters. |
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Security and surveillance - IP cameras, data and network security etc. |
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Voice and conferencing - VOIP phones and gateway-systems, WebEx, video conferencing |
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Wireless - WiFi Access points |
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Network storage systems - Persistent people storage on networks, either in the traditional sense or in a cloud-like manner. |
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